Wednesday 6 July 2011

Berg Rethinking Receipts


Receipts have always been under the Quite Important Keepsake umbrella along with travel tickets, cinema stubs etc, so it's a joy to find that London design agency Berg have designed a receipt to look as lovely and important as your day might turn out to be. 


The customisation aspect feeds into the trend of unique shopping experiences.

Whilst localised stories and events is a moderm twist on your supermarket's noticeboard.

WHAT THEY SAY:
"We’ve added semi-useful info-visualisation of the foods ordered based on “what the till knows” – sparklines, trends – and low-tech personalisation of information that might be useful to regulars. Customers can select events or news stories they are interested in by ticking a check box.  We think the humble receipt could be something like a paper “app” and be valuable in small and playful ways."

by HW

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