Wednesday 6 July 2011

HMS Flake 99: Ice Cream Boat


An amphibious ice cream van was spotted sailing down the Thames past Parliament.  'HMS Flake 99' was created to mark National Ice Cream Week and highlight how vans are being driven off the roads by soaring fuel costs and council red tape. 

The ice cream industry is in meltdown on dry land with the number of vans falling from 20,000 to just 5,000 over the past 50 years.  A growing number of councils ban vans from housing estates, parks and outside schools because of concerns about noise pollution and childhood obesity.  Ice cream firms are also being hit hard by the rising cost of the ingredients milk and sugar, and record petrol prices.

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Found by LM

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